THE TEN TYPES OF INNOVATION: EXPERIENCE
7) SERVICE: (Doblin, 2013)
This type of innovation enhances the total value of an offering through utility and performance. This allows businesses to transform regular products by providing captivating
8) CHANNEL: (Doblin, 2013)
This type of innovation is based on the various distribution channels that enable the delivery of a businesses offerings to consumers. It seeks to ensure that consumers can buy what they want, in the most convenient location (E-commerce, traditional channels) at minimal cost.
9) BRAND: (Doblin, 2013)
This type of innovation ensures that customers recognize and remember offerings of a business over those of competitors and potential substitutes.
10) CUSTOMER ENGAGEMENT: (Doblin, 2013)
This type of innovation focuses on gathering essential consumer insights and applying those findings to develop meaningful connections and relationships.
Now that you know the meaning of innovation and have learned the different types, click the link below to discover the different levels of newness of innovation:
This type of innovation enhances the total value of an offering through utility and performance. This allows businesses to transform regular products by providing captivating
8) CHANNEL: (Doblin, 2013)
This type of innovation is based on the various distribution channels that enable the delivery of a businesses offerings to consumers. It seeks to ensure that consumers can buy what they want, in the most convenient location (E-commerce, traditional channels) at minimal cost.
9) BRAND: (Doblin, 2013)
This type of innovation ensures that customers recognize and remember offerings of a business over those of competitors and potential substitutes.
10) CUSTOMER ENGAGEMENT: (Doblin, 2013)
This type of innovation focuses on gathering essential consumer insights and applying those findings to develop meaningful connections and relationships.
Now that you know the meaning of innovation and have learned the different types, click the link below to discover the different levels of newness of innovation: