INNOVATION GENERATIONS
The five generations of innovation management is a model of that describes how companies structure their innovation processes over different periods of time. "Rothwell’s five generations of innovation provides an historic overview of industrial innovation management in the Western world from the 1950’s onwards." (Buyse, Kurt. 2012. p.1).
LINEAR:
1G: TECH PUSH (1950's - 1960's)
This generation focused on research and development first, production, marketing, and sales. This was basically looking for solutions first before turning to the market without taking the needs of the market into consideration.
LINEAR:
1G: TECH PUSH (1950's - 1960's)
This generation focused on research and development first, production, marketing, and sales. This was basically looking for solutions first before turning to the market without taking the needs of the market into consideration.
2G: MARKET/DEMAND PULL (1960's - 1970's)
This generation focused on determining market needs, developing products, manufacturing and sales. This was basically looking for trends in the market and conducting both applied and basic research.
This generation focused on determining market needs, developing products, manufacturing and sales. This was basically looking for trends in the market and conducting both applied and basic research.
INTERACTIVE:
3G: COUPLING (1970's - 1980's)
This generation consists of further interaction. Ideas are generated by coupling market needs and technological innovation. Usually, innovation never results from simply using technology push or demand pull, rather it is the matching and combination of the two.
3G: COUPLING (1970's - 1980's)
This generation consists of further interaction. Ideas are generated by coupling market needs and technological innovation. Usually, innovation never results from simply using technology push or demand pull, rather it is the matching and combination of the two.
4G: CROSS FUNCTIONAL TEAMS (1980's, 1990's)
This generation emphasizes on the syncronized learning with customers and suppliers with the intention of shortening product development and the product lifecycle. This type of innovation brought together cross functional teams that work on the same project in order to release innovations more rapidly.
This generation emphasizes on the syncronized learning with customers and suppliers with the intention of shortening product development and the product lifecycle. This type of innovation brought together cross functional teams that work on the same project in order to release innovations more rapidly.
5G: SYSTEM'S INTEGRATION AND NETWORKING (1990's onward)
This generation focuses on integrating systems and networking in order to guarantee flexibility and speed of development. Open innovation was adopted here and it is one that uses both external and internal ideas to develop and improve offerings. This allows the sharing of risks and rewards and allows creators and innovators to receive external insights.
This generation focuses on integrating systems and networking in order to guarantee flexibility and speed of development. Open innovation was adopted here and it is one that uses both external and internal ideas to develop and improve offerings. This allows the sharing of risks and rewards and allows creators and innovators to receive external insights.